Current Position
06/2014- Associate Professor, Department of International Business, Marketing, and Strategy, School of Business, MacEwan University
Education
10/2004-07/2010 Ph.D. in Marketing at Autonomous University of Barcelona. Dissertation Title: “Marketing Capability and Financial Performance.” Awarded ‘Doctor Europaeus’
10/2004-07/2007 Master of Research (M. Phil) in Business Economics at Autonomous University of Barcelona. Master Thesis Title: “The interplay between cumulative customer satisfaction and brand value: its effect on cash flow, ROI and Tobin’s q”
04/1997-09/2002 Licentiate in Business Administration and Bachelor Degree in Administrative Sciences at Cesar Vallejo University, Peru. Major: Finance, with Honors. Undergraduate Thesis Title: “Model for the financial management re-orientation based on the expectations of the most profitable customers: A study of the ‘León XIII’ Credit Union, Trujillo, Peru”
Professional Designation
12/2017 Certified Marketing Research Professional Designation, by the Marketing Research and Intelligence Association, Canada
Academic Appointments
12/2009- 06/2014 Assistant Professor, School of Business, MacEwan University
2007-2009 Adjunct Professor and Pre-doctoral Researcher, Department of Business Economics, Autonomous University of Barcelona
04 – 09/2009 Visiting Scholar, Department of Marketing, Georgia State University
04/2008 Adjunct Professor, ESEC Tolouse Business School, Campus Barcelona
04 – 06/2007 Visiting Scholar, Department of Management and Economics, Vaxjo University, Sweden
2002-2003 Adjunct Professor, School of Business Administration, Cesar Vallejo University, Peru
Industry experience
Researcher-in-Training, Department of Business Economics, Autonomous University of Barcelona, Feb 2008 to Oct 2009
Market Researcher/Analyst, Marketing Management, Cesar Vallejo University, Peru, January 2003-July 2004.
Project Analyst, Center for Developing New Ventures, Cesar Vallejo University, Peru, September-December 2002