Research

My Research Interests

Entrepreneurship, Internationalization of SMEs, Consumer Empowerment & Interactive media

Selected Publications

Angulo-Ruiz, Fernando, Albena Pergelova, and Leo-Paul Dana (2020). The internationalization of social hybrid firms, Journal of Business Research, 113 (May), 266-278.

Pergelova, Albena, Tatiana Manolova, Ralitsa Simeonova‐Ganeva, and Desislava Yordanova (2019). Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female‐Led SMEs, Journal of Small Business Management, 57 (1), 14-39.

Angulo-Ruiz, Fernando, Albena Pergelova, and William Wei (2019). How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize, International Journal of Emerging Markets, 14 (1), 187-206.

Pergelova, Albena, Fernando Angulo-Ruiz, and Desislava Yordanova (2018). Gender and International Entry Mode, International Small Business Journal, 36 (6), 662-685.

Pergelova, Albena, and Fernando Angulo-Ruiz (2017). Comparing Advertising Effectiveness in South-American and North-American Contexts: Testing Hofstede’s and Inglehart’s Cultural Dimensions in the Higher Education Sector, International Journal of Advertising, 36 (6), 870-892.

Angulo-Ruiz, Fernando, Albena Pergelova, Juraj Cheben, and Eladio Angulo-Altamirano (2016). A Cross-Country Study of Marketing Effectiveness in High-Credence Services, Journal of Business Research, 69 (9), 3636-3644.

Angulo-Ruiz, Fernando, and Albena Pergelova (2015). An empowerment model of youth financial behavior, Journal of Consumer Affairs, 49 (3), 550–575.

Pergelova, Albena, and Fernando Angulo-Ruiz (2014). The impact of government financial support on the performance of new firms: The role of competitive advantage as an intermediate outcome, Entrepreneurship & Regional Development, 26 (9-10), 663-705.

Angulo-Ruiz, Fernando and Albena Pergelova (2013). The student retention puzzle revisited: the role of institutional image, Journal of Nonprofit & Public Sector Marketing, 25 (4), 334-353.

Pergelova, Albena, and Fernando Angulo-Ruiz (2013). Marketing and Corporate Social Performance: Steering the Wheel towards Marketing’s Impact on Society, Social Business, 3 (3), 201-224.

Pergelova, Albena, Diego Prior and Josep Rialp (2010), “Assessing Advertising Efficiency: Does the Internet Play A Role?”, Journal of Advertising, Vol. 39 (3), 39-54.

Angulo, Luis Fernando, Albena Pergelova and Josep Rialp (2010), “A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors”, Journal of Marketing for Higher Education, Vol. 20 (1), 1-17.

Pergelova, Albena, Diego Prior and Josep Rialp (2008), “Marketing Communication Efficiency in the Spanish Automobile Sector: Analysing the Role of Online Advertising through DEA and Stochastic Frontiers”, Academia, Revista Latinoamericana de Administración, Vol. 41, 91-107.

Selected Refereed Conference Publications / Presentations

Pergelova, Albena, and Alysha Hachey (2020). Influencer Advertising: An Exploration of Young Consumers’ Attitudes and Ethical Concerns, Administrative Sciences Association of Canada Conference.

Pergelova, Albena, Desislava Yordanova, and Fernando Angulo-Ruiz (2019). The Path from Entrepreneurship Education to Entrepreneurial Intentions in STEM: A Test of Gender Effects. Diana International Research Conference, Boston.

Angulo-Ruiz, Fernando, Albena Pergelova, and Leo-Paul Dana (2019). On the internationalization of hybrid firms. 2019 Eastern Academy of Management Annual Meeting, Wilmington, Delaware. (Commendable Research Paper award, a distinction awarded to the best paper within a track).

Pergelova, Albena, and Vesna Mandakovic (2018). The “everyday” female entrepreneur: a Latin American perspective. Sustainability, Ethics, and Entrepreneurship conference, Washington DC. (Best Paper Nomination).

Pergelova, A., Manolova, T., Simeonova-Ganeva, R. and Yordanova, D. (2017). Democratizing Entrepreneurship? Digital Capability, Gender, and the Internationalization of Emerging Markets SMEs, DIANA International Research conference, Kansas City, Missouri, Best Paper Award.

Pergelova, A., Angulo-Ruiz, F. and Dana, L.P. (2017). Entrepreneurship as Change-Creation: Testing the Emancipation Perspective and Its Outcomes, 2017 Babson College Entrepreneurship Research Conference, Norman, OK, June 2017. G. Dale Meyer Best Paper Award for the Most Relevant Research in Social Entrepreneurship.

Angulo-Ruiz, F., Pergelova, A. and Wei, W. (2017). Government Influence and the Internationalization of Emerging Market Firms”, China Goes Global 2017 conference, Norway, Best Paper Award.

Angulo-Ruiz, Fernando, Albena Pergelova, Max Skudra, and JP Gladu (2016). Internationalization of Indigenous Businesses: A Comparison between New Ventures and Older Firms, 2016 Babson College Entrepreneurship Research Conference.

Pergelova, Albena, Fernando Angulo-Ruiz, and Desislava Yordanova (2016) Internationalizing from a Transition Economy: Do Men and Women Take Different Paths?, 2016 Diana International Research Conference.

Pergelova, Albena and Fernando Angulo-Ruiz (2015). Capabilities development and performance of new and small retailers: does gender matter?, Proceedings of the European Marketing Academy Conference, Leuven (Belgium) & Proceedings of the Academy Management Conference, Vancouver.

Angulo-Ruiz, Fernando, Albena Pergelova (2014). The definitions and constructs of consumer empowerment in marketing: a review and a way forward, Proceedings of the European Marketing Academy Conference, Valencia (Spain).

Pergelova, Albena, and Fernando Angulo-Ruiz (2014). Internationalization of SMEs from emerging markets: The role of marketing capabilities, Proceedings of the Administrative Sciences Association of Canada Conference, Muskoka, Canada.

Pergelova, Albena, Fernando Angulo-Ruiz (2013). The Role of Brand Development in the Internationalization and Performance of New Ventures, Proceedings of the European Marketing Academy Conference 2013.

Angulo-Ruiz, Fernando, Albena Pergelova (2013). Consumer Empowerment in the Financial Industry: A Focus on Youth Financial Literacy, Proceedings of the European Marketing Academy Conference 2013.

Awards

  • Commendable Research Paper, a distinction awarded to the best paper within a track, for the paper “On the internationalization of hybrid firms”, 2019 Eastern Academy of Management Annual Meeting, Wilmington, Delaware. (with Angulo-Ruiz, F. and Dana, L.P.)
  • Best Paper Award for the paper “Democratizing Entrepreneurship? Digital Capability, Gender, and the Internationalization of Emerging Markets SMEs”, DIANA International Research conference 2017 (with Manolova, T., Simeonova-Ganeva, R. and Yordanova, D.)
  • Dale Meyer Best Paper Award for the Most Relevant Research in Social Entrepreneurship for the paper “Entrepreneurship as Change-Creation: Testing the Emancipation Perspective and Its Outcomes”, 2017 Babson College Entrepreneurship Research Conference (with Angulo-Ruiz, F. and Dana, L.P.)
  • Best Paper Award for the paper “Government Influence and the Internationalization of Emerging Market Firms”, China Goes Global 2017 conference, Norway, (with Angulo-Ruiz, F. and Wei, W.).
  • Best Paper in Track Award for the paper  “The Student Retention Puzzle Revisited: Differentiating between System Dropout and Institutional Dropout and the Role of Institutional Image”, Presented at the Academy of Marketing Annual Conference 2012 (with Fernando Angulo-Ruiz).
  • Best Paper in Track Award for the paper “The Multiplicity of Interactiveness: a Qualitative Inquiry into Firm-Consumer Interactions” presented at the Academy of Marketing Annual Conference 2009, Leeds (UK), 7-9 July 2008, (with Diego Prior and Josep Rialp).
  • Best Paper in Track Award for the paper “A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors” presented at the Academy of Marketing Annual Conference 2008, Aberdeen (UK), 8-10 July 2008, (with Angulo-Ruiz, F. and Rialp, J.).