Research Articles

Books

Angulo-Ruiz, Fernando, “The Internationalization of Indigenous Businesses: Institutions, Capabilities, Identity and Entrepreneurship.” Forthcoming Fall 2018 / Winter 2019. Routledge, Taylor and Francis Group..

Peer-reviewed Articles

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp “How does marketing capability impact abnormal stock returns? The mediating role of growth”. Journal of Business Research, forthcoming. DOI: http://dx.doi.org/10.1016/j.jbusres.2017.08.020. Journal listed in the Journal Citation Report (JCR), the Association of Business Schools (ABS) Academic Journal guide 2015, Scopus and others.

Pergelova, Albena, and Fernando Angulo-Ruiz (2017) “Comparing Advertising Effectiveness in South-American and North-American Contexts: Testing Hofstede’s and Inglehart’s Cultural Dimensions in the Higher Education Sector.” International Journal of Advertisingforthcoming. DOI: http://dx.doi.org/10.1080/02650487.2017.1364032. Journal listed in the JCR, ABS, Scopus and others.

Pergelova, Albena, and Fernando Angulo-Ruiz (2017) “Measuring the Efficiency of Digital Advertising.” In Rodgers, Shelly and Thorson, Esther “Digital Advertising,” Routledge, Taylor and Francis Group. ISBN: 978-1-138-65442-6 (https://www.routledge.com/Digital-Advertising-Theory-and-Research-3rd-Edition/Rodgers-Thorson/p/book/9781138654457).

Angulo-Ruiz, Fernando, Albena Pergelova, Juraj Cheben, and Eladio Angulo-Altamirano (2016) “A Cross-Country Study of Marketing Effectiveness in High-Credence Services.” Journal of Business Research, 69 (9), 3636-3644. DOI: http://dx.doi.org/10.1016/j.jbusres.2016.03.024. Journal listed in the JCR, ABS, Scopus and others.

Angulo-Ruiz, Fernando, Albena Pergelova, and Juraj Cheben (2016) “The relevance of marketing activities for higher education institutions across developed economies.” In Wu, Terry and Naidoo, Vik “International Marketing of Higher Education,” Palgrave MacMillan. ISBN: 978-1-137-54290-8 (http://www.palgrave.com/us/book/9781137542908#aboutBook).

Angulo-Ruiz, Fernando, and Albena Pergelova (2015) “An empowerment model of youth financial behavior,” Journal of Consumer Affairs49 (3), 550-575. DOI: http://dx.doi.org/10.1111/joca.12086. Journal listed in the JCR, ABS, Scopus and others.

Pergelova, Albena, and Fernando Angulo-Ruiz (2014), “The impact of government financial support on the performance of new firms: The role of competitive advantage as an intermediate outcome,” Entrepreneurship & Regional Development, 26 (9-10), 663-705. DOI: http://dx.doi.org/10.1080/08985626.2014.980757 . Journal listed in the JCR, the ABS Academic Journal guide 2015, ABS, Scopus and others.

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp (2014), “The financial contribution of customer-oriented marketing capability,” Journal of the Academy of Marketing Science, 42, 380-399.  DOI: http://dx.doi.org/10.1007/s11747-013-0353-6 . Journal listed in the Financial Times Research Rank, JCR,  the ABS Academic Journal guide 2015, Scopus and others.

Angulo-Ruiz, Fernando, and Albena Pergelova (2013), “The student retention puzzle revisited: the role of institutional image,” Journal of Nonprofit & Public Sector Marketing25 (4), 334-353. DOI: http://dx.doi.org/10.1080/10495142.2013.830545. Journal listed in the ABS Academic Journal guide 2015, Scopus and others.

Pergelova, Albena, and Fernando Angulo-Ruiz (2013), “Marketing and Corporate Social Performance: Steering the Wheel towards Marketing’s Impact on Society,” Social Business, 3 (3), 201-224. DOI: http://dx.doi.org/10.1362/204440813X13778729134282 . Journal listed in the ABS Academic Journal guide 2015, Scopus and others.

Angulo, L. Fernando, Albena Pergelova, and Josep Rialp (2010), “A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors,” Journal of Marketing for Higher Education, 20 (1), 1-17. DOI: http://dx.doi.org/10.1080/08841241003788029Journal listed in the ABS Academic Journal guide 2015, Scopus and others.

Angulo-Ruiz, Fernando and Josep Rialp (2007), The effect of Marketing Efficiency, Brand Equity and Customer Satisfaction on Firm Performance: An Econometric Model and Data Envelopment Approach, page 609-720. Book: Improving Business reporting: new rules, new opportunities, new trends, Giuffrè Edditore (Milano), ISBN: 8814135800. Both authors contributed equally.

Manuscripts Under Review

Pergelova, Albena, Fernando Angulo-Ruiz, and Desislava Yordanova “Title hidden,” Revise & Resubmit, International Small Business Journal. Journal listed in the JCR, ABS academic journal guide, Scopus, and others.

Angulo-Ruiz, Fernando, Albena Pergelova, and William Wei “Title hidden,” Under ReviewInternational Journal of Emerging Markets. Journal listed in the ABS academic journal guide 2015, in Scopus, and others.

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp “Title hidden” Preparing submission to the Journal of Marketing. Journal listed in the JCR, ABS, Scopus and others.

 

Papers Submitted for Conference Presentation & Proceedings Consideration

 

N.A

Peer-reviewed Conference Proceedings 

Pergelova, Albena, Fernando Angulo-Ruiz, and Leo-Paul Dana “Entrepreneurship as Change-Creation: Testing the Emancipation Perspective and Its Outcomes,” 2017 Babson College Entrepreneurship Research Conference.

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp “Financing Marketing Capabilities?” 2017 AMA Global Marketing SIG Special Conference.

Angulo-Ruiz, Fernando, Albena Pergelova, and William Wei “Government influence and the internationalization of emerging market firms” 2017 China Goes Global Conference. (Best paper award)

Angulo-Ruiz, Fernando, Albena Pergelova, Max Skudra, and JP Gladu (2016) “Internationalization of Indigenous Businesses: A Comparison between New Ventures and Older Firms,” Babson College Entrepreneurship Research Conference.

Pergelova, Albena, Fernando Angulo-Ruiz, and Desislava Yordanova (2016) “Internationalizing from a Transition Economy: Do Men and Women Take Different Paths?,” Diana International Research Conference.

Angulo-Ruiz, Fernando, Albena Pergelova, and William Wei (2016) “The Role of Brand Capabilities in the Internationalization of Firms from Emerging Markets,” China Goes Global, Macerata, Italy.

Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp (2015) “Re-investment on the development of marketing capabilities,” Proceedings of the European Marketing Academy Conference, Leuven (Belgium).

Pergelova, Albena and Fernando Angulo-Ruiz (2015) “Capabilities development and performance of new and small retailers: does gender matter?,” Proceedings of the European Marketing Academy Conference, Leuven (Belgium).

Pergelova, Albena and Fernando Angulo-Ruiz (2015) “Capabilities development and performance of new and small retailers: does gender matter?,” Proceedings of the Academy Management Conference, Vancouver.

Angulo-Ruiz, Fernando, Albena Pergelova, and William Wei (2015) “How do brand capabilities facilitate the internationalization of firms from emerging to developed economies?, ” Proceedings of the Academy of International Business, India.

Angulo-Ruiz, Fernando, Albena Pergelova, and Juraj Cheben (2014), “Short and long term impact of marketing in higher education institutions: a study in developed, transition, and developing economies,” Proceedings of the European Marketing Academy Regional Conference, Poland.

Angulo-Ruiz, Fernando, Albena Pergelova (2014), “The definitions and constructs of consumer empowerment in marketing: a review and a way forward,” Proceedings of the European Marketing Academy Conference, Valencia (Spain).

Pergelova, Albena, and Fernando Angulo-Ruiz (2014) “Internationalization of SMEs from emerging markets: The role of marketing capabilities,” Proceedings of the Administrative Sciences Association of Canada Conference, Muskoka, Canada.

Angulo-Ruiz, Fernando and Albena Pergelova (2013), “Consumer Empowerment in the Financial Industry: A Focus on Youth Financial Literacy,” Proceedings of the European Marketing Academy Conference, Istanbul (Turkey).

Pergelova, Albena, and Fernando Angulo-Ruiz (2013), “The Role of Brand Development in the Internationalization and Performance of New Ventures,” Proceedings of the European Marketing Academy Conference, Istanbul (Turkey).

Angulo-Ruiz, Fernando and Albena Pergelova (2012), “The Student Retention Puzzle Revisited: Differentiating Between System Dropout and Institutional Dropout and the Role of Institutional Image,” Proceeding of the Academy of Marketing Annual Conference, Southampton (UK). (Best paper in track award)

Pergelova, Albena and Fernando Angulo-Ruiz (2012), “Marketing and Corporate Social Performance: Steering the Wheel towards Marketing’s Impact on Society,” Proceeding of the Academy of Marketing Annual Conference, Southampton (UK).

Angulo-Ruiz, Fernando and Albena Pergelova (2011), “Who Is the Customer of the Business School? A Marketing Perspective,” Proceeding of the Academy of Marketing Annual Conference, Liverpool (UK).

Pergelova, Albena and Fernando Angulo-Ruiz (2011), “Place Marketing Performance: Benchmarking European Cities as Business Destinations,” Proceeding of the Academy of Marketing Annual Conference, Liverpool (UK).

Angulo-Ruiz, Fernando, Daniel Bello, Diego Prior, and Josep Rialp (2010), “How Do Institutional Pillars Moderate the Effectiveness of Firms’ Customer-based Marketing Capability Across Countries,” Proceeding of the American Marketing Association Winter Marketing Educators’ Conference, New Orleans, USA.

Angulo-Ruiz, Fernando, Diego Prior, and Josep Rialp (2009), “Linking Marketing Capability and Organizational Learning to Financial Performance,” Proceeding of the American Marketing Association Summer Marketing Educators’ Conference, Chicago, USA.

Angulo-Ruiz, Fernando, Diego Prior, and Josep Rialp (2009), “Linking Marketing Capability and Organizational Learning to Financial Performance,” Proceeding of the Academy of Marketing Annual Conference, Leeds, UK. (Best paper in track award)

Angulo-Ruiz, Fernando and Josep Rialp (2008), “Linking Brand Value and Cumulative Customer Satisfaction to Cash Flows and Tobin’s Q,” Proceeding of the American Marketing Association Summer Marketing Educators’ Conference, San Diego, USA.

Angulo-Ruiz, Fernando, Albena Pergelova, and Josep Rialp (2008), “A Market Segmentation approach for higher education based on Rational and Emotional Factors,” Proceeding of the Academy of Marketing Annual Conference, Aberdeen (UK). (Best paper in track award)

Pergelova, Albena and Fernando Angulo-Ruiz (2008), “The Brand of Gnosjö: Place Marketing Strategy to Brand a (Mainly) Manufacturing Region in an (Increasingly) Service World,” Proceeding of the Academy of Marketing Annual Conference, Aberdeen (UK).

Angulo-Ruiz, Fernando, Albena Pergelova, and Josep Rialp (2007), “An Integrated Model to managing the trade-off between Customer and Brand Management,” Proceeding of the European Academy of Management, Paris (France).

Pergelova, Albena and Fernando Angulo-Ruiz (2007), “Measuring the efficiency of public policies related to entrepreneurship,” Proceeding of the International Council for Small Business World Conference, Turku (Finland).

Angulo-Ruiz, Fernando and Josep Rialp (2006), “The effect of Marketing Efficiency, Brand Equity and Customer Satisfaction on Firm Performance: An Econometric Model and Data Envelopment Approach,” Proceeding of the VIII International Conference AIDEA-GIOVANI, Milan (Italy).

 

CASES AND TEACHING NOTES

– Angulo Ruiz, L. F. (2017). Update of case: Famoso Neapolitan Pizzeria: A Case of Restaurant Marketing. Running Case and Teaching Note prepared for the book Crane, F., Kerin, R., Hartley, S., and Rudelius, W. (2017). Marketing. 9th Canadian Edition, McGraw-Hill Ryerson Limited, Whitby: ON.

– Angulo Ruiz, L. F. (2014). Famoso Neapolitan Pizzeria: A Case of Restaurant Marketing. Running Case and Teaching Note prepared for the book Crane, F., Kerin, R., Hartley, S., and Rudelius, W. (2014). Marketing. 9th Canadian Edition, McGraw-Hill Ryerson Limited, Whitby: ON.
o Chapter 1: How Marketing Discovers and Satisfies Needs?
o Chapter 2: Famoso Inc. Marketing Strategy
o Chapter 3: What Are the Opportunities and Threats for Famoso Inc.? An Environmental Scanning
o Chapter 4: How Can Famoso Inc. Integrate Social Responsibility in its Marketing Strategy? The Role of Personal Moral Philosophy
o Chapter 5: The Purchase Decision Process of Famoso’s Consumers
o Chapter 6: How Can Famoso Inc. Seize the Opportunity of Targeting Corporate Buyers?
o Chapter 7: Famoso Inc. Targets US Consumers
o Chapter 8: How Can Famoso Leverage Social Media for Marketing Research? Are They Doing Enough?
o Chapter 9: What is the Target Market of Famoso Neapolitan Pizzeria?
o Chapter 10: Concept Test of a New Product
o Chapter 11: What is the Brand Personality of Famoso Neapolitan Pizzeria?
o Chapter 12: Guest Experiences at Famoso Neapolitan Pizzeria
o Chapter 13: Pricing Strategy of Famoso Inc.
o Chapter 14: Location Strategies of Famoso Inc.
o Chapter 15: Understanding the Franchise Model Better: The Example of Famoso Inc.
o Chapter 16: Developing an IMC Program for Famoso Inc.
o Chapter 17: Is Advertising Valuable for Famoso Inc.?
o Chapter 18: The Famoso Personal Selling Process
o Chapter 19: Performance Metrics of Famoso Inc.
o Chapter 20: Famoso Experience in Using Social Media to Connect with Consumers

– Angulo Ruiz, L.F. (2011). Hewlett-Packard and the Personal Computer Market. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Why Dell Inc. lost market share in the US personal computer market during 2006-2010? Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). The Smartphone Market and its Consumers. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Segmenting Markets: the case of 2012 Honda Civic “To Each His Own”. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Prices in the Shampoo and Conditioner Categories. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Effectiveness of the Distribution System: Ice Cream Category. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Sales Force Effectiveness in the Electronics and Appliances Stores Industry. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Promotion Effectiveness in the Clothing Stores Industry. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Advertising Effectiveness in the Book, Periodicals and Music Stores Industry. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.
– Angulo Ruiz, L.F. (2011). Marketing planning in the consumer packaged goods market. Case and Teaching Note. McGraw-Hill Ryerson Limited, Whitby: ON.